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SEO Specialist – Ikea India Jobs in Gurugram

    Website Ikea

    Job Description:

    For this role we believe you have Formal qualification in business management, strategic communication or equivalent. Minimum of 8-10 years of experience process-oriented work preferably within Ingka. Strong project management skills. Strong organizational skills. Networking skills and extensive experience of managing a wide range of stakeholders. Strong ability to prioritize, handle multiple topics and changing priorities, provide clear directions and multitask. Excellent listening, verbal, written and communication skills. Enjoy working in a fast paced, goal driven environment. Strong communication skills in English

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    Job Responsibilities:

    • Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
    • Periodically report on SEO key performances indicators such as Google keyword ranking
    • Responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players
    • Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommend content improvements
    • Perform ongoing keyword research and identify improvements for content optimization
    • Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
    • Provide SEO expertise in both onsite and offsite factors across all digital channels
    • Research, analyze, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates
    • Collaborate closely with SEM in Marketing to find the best balance across organic and paid search
    • Contribute and collaborate around global SEO projects

    Job Requirement:

    • Broad knowledge of detecting and handling search engines penalizations
    • Ability to identify and follow trends about digital best practices, tools and methods
    • Broad knowledge of SEO-specific tools (GSC, Bright Edge, Majestics, crawlers etc.)
    • Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision • Good understanding of SEM
    • Good knowledge of digital communication knowledge blended with IKEA tone of voice
    • Broad knowledge of performance marketing, conversion and online customer acquisition.
    • Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation
    • Broad knowledge of content strategy, focused on SEO
    • Good knowledge of Content Management System (CMS) tools, debugging HTML, JavaScript and CSS

    Qualification & Experience:

    • For this role we believe you have formal qualifications in Marketing or equivalent.
    • Minimum 5 years of experience in Digital Marketing, SEO or similar. In-depth experience using SEO specific tools (Bright Edge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel add-ons, crawlers etc.).
    • In-depth experience with website analytics tools (Adobe Analytics, Google Analytics, and Net Insight etc.).
    • Proven html, JavaScript and CSS debugging experience.
    • Meta and body copy basic writing skills. PPC Google & Hub spot certifications are considered an additional qualification.
    • Proven agency briefing experience. Excellent in native language/s, and also good written and spoken English.

    Job Details:

    Company: Ikea

    Vacancy Type: Full Time

    Job Functions: Expansion

    Job Location: Gurugram, Haryana, IN

    Application Deadline: N/A

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