
Website Ikea
Job Description:
For this role we believe you have Formal qualification in business management, strategic communication or equivalent. Minimum of 8-10 years of experience process-oriented work preferably within Ingka. Strong project management skills. Strong organizational skills. Networking skills and extensive experience of managing a wide range of stakeholders. Strong ability to prioritize, handle multiple topics and changing priorities, provide clear directions and multitask. Excellent listening, verbal, written and communication skills. Enjoy working in a fast paced, goal driven environment. Strong communication skills in English
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Job Responsibilities:
- Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
- Periodically report on SEO key performances indicators such as Google keyword ranking
- Responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players
- Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimisation and recommend content improvements
- Perform ongoing keyword research and identify improvements for content optimization
- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
- Provide SEO expertise in both onsite and offsite factors across all digital channels
- Research, analyze, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates
- Collaborate closely with SEM in Marketing to find the best balance across organic and paid search
- Contribute and collaborate around global SEO projects
Job Requirement:
- Broad knowledge of detecting and handling search engines penalizations
- Ability to identify and follow trends about digital best practices, tools and methods
- Broad knowledge of SEO-specific tools (GSC, Bright Edge, Majestics, crawlers etc.)
- Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision • Good understanding of SEM
- Good knowledge of digital communication knowledge blended with IKEA tone of voice
- Broad knowledge of performance marketing, conversion and online customer acquisition.
- Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation
- Broad knowledge of content strategy, focused on SEO
- Good knowledge of Content Management System (CMS) tools, debugging HTML, JavaScript and CSS
Qualification & Experience:
- For this role we believe you have formal qualifications in Marketing or equivalent.
- Minimum 5 years of experience in Digital Marketing, SEO or similar. In-depth experience using SEO specific tools (Bright Edge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel add-ons, crawlers etc.).
- In-depth experience with website analytics tools (Adobe Analytics, Google Analytics, and Net Insight etc.).
- Proven html, JavaScript and CSS debugging experience.
- Meta and body copy basic writing skills. PPC Google & Hub spot certifications are considered an additional qualification.
- Proven agency briefing experience. Excellent in native language/s, and also good written and spoken English.
Job Details:
Company: Ikea
Vacancy Type: Full Time
Job Functions: Expansion
Job Location: Gurugram, Haryana, IN
Application Deadline: N/A
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