Swiggy Mumbai, Maharashtra, India 2 weeks ago 151 applicants
Full-time · Associate
1,001-5,000 employees · Internet
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- Each Brand Manager will be expected to launch at least 10-15 brands with multiple locations across a city, from ideation to execution to successful and sustainable growth;
- The manager will be required to build solid partner relations with top vendors to get continuous feedback on building and growing the brand;
- Important to win trust of the partner and open multiple such brands through the existing kitchens or by leveraging Access;
- Work with partners on brand design, brand messaging, packaging and all other levers that define and enable consumer success for the brand;
- The candidate will be expected to run experiments and pilots for growth hacks, to validate hypothesis and scale the same across brands;
- The Virtual Brand Manager will be responsible for working with the top partners in each city to create new restaurant brands in a strategic partnership with these brands;
- The candidate will have a budget to invest in the growth of these accounts across locations; The money will be used across promotions that are app based and offline;
- Efficiency of budget utilization with maximum impact will be a key responsibility area
- Conduct primary and secondary research to identify the concepts that should be built with partners for making these brands a success;
- Work closely with the partners to transition a concept to menu design, pricing and menu presentation;
- The Brand Manager will work levers that enable these restaurants to grow their business on Swiggy across the order funnel along with initiating offline levers for growth
- 3-4 years Work Experience.
- Strong capabilities in Program Management, stakeholder Management.
- Should be able to build Hypothesis, create experiment frameworks and execute.
- Strong Communication and Presentation Skills.
Vacancy Type: Full Time
Job Functions: Other
Job Location: Aurangabad, Maharashtra, IN
Application Deadline: N/A